This is a campaign launched by a Spanish organization Action Against Hunger - “In a world which has the capacity to feed twice its population, 3.5 million children still die of starvation every year. We should learn.”
They launched this experiment named Experiment Comparte (The Share Experiment) to study the behavior of children when faced with an uneven reality. To share or not to share? The answer for children comes naturally: out of 20 kids who participated, all of them decided to share. http://www.youtube.com/watch?feature=player_embedded&v=wUwhVUy2uTo
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